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How to promote consumption in the kids playground?

Views: 80     Author: Site Editor     Publish Time: 2020-05-07      Origin: Site

How to promote consumption in the kids playground?

How to promote consumption in the kids playground?

Nowadays, the development of the fancy kids playground industry can be said to be very fierce. With a huge market and huge profits, investors have continuously joined the ranks of playgrounds. Today, playgrounds can basically be seen in major urban areas. However, in the face of such a hot and popular project, many investment operators are distressed. They do not know how to operate a playground.



With economic development and changes in family education, children's playgrounds that combines playing and learning have been recognized by parents and loved by children. The children's parks have their own attributes to attract passengers, and many supermarkets are willing to join the children's parks, bringing more diversified passenger flow to the stores. Therefore, in the face of such an advantageous investment project, if you want to promote consumption, investors only need to do the following.



Service Quality

The key of enterprise development is service quality. Therefore, improving service quality is the key to retaining customers and attracting consumption again. The quality of service of children's playground staff includes professional skills, polite language, humanized services, etc. The customer-centered service is to consider the feelings of tourists, respect tourists as the premise, fully mobilize the game polarity of tourists, so as to promote the consumption effect of tourists.



Play Experience

The play experience includes the playfulness of the play equipment, as well as the overall feeling experience of customers for staff service and playground environment during the play. A wide variety of amusement equipment can give tourists more choices, such as outdoor playground, kids rope course, indoor trampoline park and so on. In addition, in the face of problems and complaints from parents and children, the playground should quickly respond and solve the problem, so that the playground can establish a good image in the hearts of parents.




In addition to services, the environment is also the reason for customers to stay, such as whether the decoration of the children's playground fits the theme, the hygiene and simplicity of the entire children's playground, whether the services of the children's playground are in place, etc. These will give customers an overall impression of the amusement park. This is also a key to attracting customers.



External Cooperation

After having a certain number of customers, the amusement park can also choose to cooperate with the others to achieve mutual benefit and win-win results. The playground can reach a certain agreement with the operators of different industries, for example, when customers spend more than 400 yuan in the store, they can be used as a voucher to experience the playground. In addition, the playground can also cooperate with fitness clubs, beauty institutions, etc. The starting point for consideration is that children's playgrounds should meet the welfare needs of parents while meeting children's fun. After all, they are the real consumers behind the children. The purpose of external cooperation is to share valuable resources for mutual benefit.



Fancy kids playground wants to attract more customers into the store for consumption. In addition to the above points, it also needs to analyze the market development trend, observe and meet the needs of customers. Only in this way, can customers like the playground and are willing to patronize again, so as to bring more popularity to the playground.

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